Shop Now

About Us

We inspire people to do good and feel good through conscious choices that help our community and the planet. We believe even the smallest ripple can make a big splash.

Sustainably Sourced from the First Drop

JUST is not purified tap water—an inefficient process that actually wastes water and energy.

JUST is flavorful spring water with naturally occurring mineral and PH content. It is pumped from a reliably plentiful source in the United States. Three-billion-gallons-a-year plentiful.

Spring Water

Processed Water

100% Recyclable, 100% Good

82% of every JUST Water carton is plant-derived. The result: a 74% reduction in carbon emissions compared to a standard plastic water bottle.

We’ve Partnered with Our Community

We don’t just pump water and go. JUST joined forces with Glens Falls, New York where water is an abundant resource. We put the water to work for the community—and as JUST grows, so does Glens Falls.

Recyclable

The JUST water bottle falls into the “carton” category of recycling because it has three different materials in it. Cartons are good because they are sturdy and keep food safe while at the same time use more renewable resources and less fossil fuels in their makeup.

Certified B Corp

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

USDA Organic

USDA Organic operations must demonstrate that they are protecting natural resources, conserving biodiversity, and using only approved substances.

FSC Certified

FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.

Rainforest Alliance Certified

The Rainforest Alliance is an international non-governmental organization working at the intersection of business, agriculture, and forests to make responsible business the new normal.